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The importance of good content writing

Susan Dillicar - Friday, July 31, 2009
Anyone can write content for a website but what many people don't realise is how important content is to the success of a website. 

Aspects to consider when writing content is firstly, the use of keywords.  The words people type in search boxes at Google, etc., are keywords and if you don't use them correctly in your content, then you are reducing your website's chances of success. 

Secondly, you need to produce fresh content at least every month. When it comes to Search Engine Optimization, fresh and unique content is of paramount importance. In order to show the latest information on your site to the visitors through search engines, your page must be updated regularly so that the spiders will visit and index more often. A search of any topic will show you that the top websites all have a lot of content on their websites with new content being written all the time.  It can also help your website into a highly ranked position in search engines.

Most importantly, you need good content.  Good content keeps customers coming back to website.  That means interesting, current and informative content. If you don't feel confident about your ability to write interesting and informative content, then it might be worth your while to hire a writer.  A good writer can increase your site's revenue 10 fold.

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