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How to Promote Your Website

Susan Dillicar - Monday, August 24, 2009

Many people mistakenly believe that once they have created a website, it will automatically start attracting customers.  This is simply not true.  Websites are like businesses in the real world - in order for people to visit it, they first need to know that it exists and secondly, where to find it.

There are two ways to get the word out about your website business.  The first is through general marketing tactics and the second is through the use of internet marketing.

General Marketing

You need to include your website address on all your standard marketing material.  These tactics will often include:

  • Business Cards
  • Letterheads
  • Complement Slips
  • Advertisements
  • Invoices
  • Quotes
  • Receipts
  • Shopfront
  • Company Vehicles

Internet Marketing

In addition to standard marketing technique, you should employ internet marketing.  Today, potential customers often jump on the computer to search for a product or service that they are after.  By utilising internet marketing properly, you can make it likely that it is your business that comes up in the search engine machine.

Search Engine Optimisation involves optimising your Web site so that it will appear at the top or at least on the first page of the Search Engine Results for words and phrases relevant to your business. Search Engines are the main source of visitors for nearly every site on the web. If your site can't be found in major Search Engines then you are missing out on an opportunity for attracting numerous visitors to your site.

If you hired a web designer to create your website, talk to them about what they are doing about your SEO (search engine optimisation).  If they are only doing the basics, then it is up to you to hire a SEO specialist or to master the skill yourself.  There are many articles on the internet on SEO if you should choose to undertake the task yourself.

For more information, read How to Choose a SEO Firm and What You Need to Know About SEO.

5 Advertising Mistakes to Avoid in Web Design

Susan Dillicar - Monday, August 24, 2009
Web users know that websites want to sell stuff, and they accept that - unless the advertising gets in the way of their browsing.

Here are five types of advertising that users loathe:

  1. Pop-ups - The oldest and most hated form of advertising on the web.

  2. Talking ads - Users hate ads that suddenly, and loudly, demand attention.

  3. Expanding banners - Banners that hang ove the web page like a curtain are irritating and may drive users away.

  4. Floating boxes -  A box that coasts in after a minute and hovers in the center of the page with no visible way to turn it off just drives the user somewhere else.

  5. Misleading linked text. - A link that takes the user to another article or page that is unrelated to their search is a quick way to lose the user.
People visit web pages with a specific intention, whether it is to read a specific article, find a product, see wha'ts on sale or scan for news.  How well a web page satisfies the user's intention determines whether a user will return or recommend the site to others.  Advertising that intrudes on the user's experience may prove detrimental.  However, non-intrusive advertising that is highly relevant to a user may encourage him to continue exploring the site.

When designing your web page, ask yourself 'what are the intentions of the user?' How are people going to use this page? Design your page and advertising around that intention so that both the user's consumer needs and your business needs are satisfied.

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