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Example Letter 2





Cross marketing letter

Dear Heather,

All parents want to equip their children with the necessary knowledge for them to thrive as adults.  By giving their children the skills they need to feel comfortable, at ease and not self-conscious in social situations, they are giving them an incredible gift that will last a lifetime. Their children will be able to face many high pressure situations such as job interviews, dates and college effortlessly with seamless manners and confidence.

Grace Academy was founded to instruct people in the social graces necessary to make them happy and successful in their daily activities.  Our goal is to give their children the necessary building blocks for a solid future, through poise, social finesse, confidence, integrity and leadership skills.  People with good social skills are naturally more popular than their less socially adept peers, which means they have better supports to call on when experiencing difficulties in their lives.  Also, well-liked people get more positive reinforcement from other people so they tend to have better self-esteem.  Ultimately, people with polished social skills are more likely to succeed in their careers and personal relationships.

Social skills are like any other kind of skill – they can be learned.  Our courses focus on educating our students in these skills in an entertaining and educative manner.  These skills range from basic interactions (ie. How to approach someone, make a good impression, strike up conversation, make friends) to knowing the proper etiquette in any situation (ie. Fine dining, appropriate email or mobile phone manners, how to behave in situations where alcohol or drugs are present).  With our Teen programs, graduates will be polished and prepared to meet life’s social challenges and make a smoother transition into adulthood.  The modules are specifically designed to meet the needs of this age group.  They are highly interactive and fun, and in harmony with our community’s emphasis on character development and positive self-esteem.

The normal cost of a 6 week program, which commences in July, will be $475.  This will include the cost of a five course fine dining experience and high tea at the Sebel Hotel.  Ring Karen on 0409917312 to book a place as class sizes are limited.  Alternatively, email karen@graceacademyoz.com.  For more information on our company and courses, visit our website www.graceacademyoz.com.

Sincerely,

Karen McIlveen

Director, Grace Academy



Letter to Parents of Potential Students

Dear Parents,

Give your child a gift that will last a lifetime!

Do you feel your daughter could benefit from refining her manners and social skills?  By giving your daughter the skills she needs to feel comfortable, at ease and not self-conscious in social situations, you are giving her an incredible gift that will last a lifetime. Your daughter will be able to face many high pressure situations such as job interviews, dates and college effortlessly with seamless manners and confidence.

Grace Academy was founded to instruct people in the social graces necessary to make them happy and successful in their daily activities.  Our goal is to give your child the necessary building blocks for a solid future, through poise, social finesse, confidence, integrity and leadership skills.  People with good social skills are naturally more popular than their less socially adept peers, which means they have better supports to call on when experiencing difficulties in their lives.  Also, well-liked people get more positive reinforcement from other people so they tend to have better self-esteem.  Ultimately, people with polished social skills are more likely to succeed in their careers and personal relationships.

With our Teen programs, graduates will be polished and prepared to meet life’s social challenges and make a smoother transition into adulthood.  The modules are specifically designed to meet the needs of this age group, covering such things as etiquette, grooming and communication.  They are highly interactive and fun, and in harmony with our community’s emphasis on character development and positive self-esteem.

The normal cost of our 6 week programs, which commence in July, will be $475.  However, we are offering a free intensive weekend workshop on 2nd and 3rd of May in order to further refine our program.  We just ask that you pay $50 to cover the cost of a five course fine dining experience and high tea at the Sebel Hotel.

Let us help your daughter with the skills she needs to not only handle a variety of situations with poise and confidence, but to also prepare her for success in the competitive global economy of the 21st century.  Ring Karen on 0409917312 to book your place as class sizes are limited.  Alternatively, email karen@graceacademyoz.com.

Yours sincerely,